Branding
What makes a company, a brand? Having studied branding and the multiple elements that fall under this broad umbrella, I can confirm that a brand is much more than a logo design or packaging; branding is the expectation and relationship that consumers hold towards a product or a company. Over the 3 years, I have learned about how a brand’s main purpose is to position itself in a way that makes it stand out.
It’s about giving you brand a voice and personality of its own. Fundamentals of branding include more than just the visual representation of a brand but also its tone when communicating, the guidelines that are to be followed and the value, perception, loyalty and equity that uplifts a brand to be different from its competitors.
Here's what taught me that branding is more than just guidelines.
KFC
HISTORY OF A BRAND
Branding inherently involves maintaining consistency and aligning with the core message of the brand.
A prime illustration of this is KFC, which has successfully adapted to changing times and evolved into one of the largest corporations in history. Consistency is a prevailing element evident in their logo upgrades, advertisements with consistent signifiers, and cohesive presence on social media platforms.
DIVELLA
CAMPAIGN PLANNING
The visual elements of a brand hold equal importance to its tone, characteristics, and equity, making them a crucial aspect of branding.
When presented with the chance to create a logo and design packaging for the brand Divella, I gained valuable insights into logo design and the essential symbolic elements to consider when crafting visuals for a brand.
ѴENTURA
BRANDING GUIDELINES
In addition to logo design and implementation, developing unique selling propositions (USPs), and integrating the brand's mission, vision, values, and personality, conducting market research became another crucial aspect of my work in branding. This allowed me to gain insights into audience targeting and other essential details while formulating comprehensive branding guidelines.
Furthermore, I had the opportunity to create a video advertisement for the mock-brand I developed, further expanding my skills in visual storytelling.
MARKETING REPORT
Determining the success of a viral ad, campaign, or brand requires thorough research.
In this regard, I conducted an in-depth marketing analysis focused on LinkedIn's #InItTogether campaign. By examining its strengths, weaknesses, and considering factors such as competition, target audience, and the overall market, I was able to compile a comprehensive marketing report that yielded valuable insights and conclusions.