Hi! I'm Saher.
I'm Saher – a twenty-something media maverick and a lifelong enthusiast for learning. What's my superpower, you ask? Transforming mere names into established brands, myself included.
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Jumping into the colorful worlds of advertising, PR, and journalism adds extra zest to my life. But guess what? My ultimate love affair, even beyond my career, is with Taylor Swift's journey – seriously, if you take one thing from this, it's that I'm a hardcore swiftie. From being an underdog to Decade-Defining Artist, she slayed the game, and that's the kind of magic I want to bring to brands.
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My life's quest? To be an indispensable REP-preneur, the secret ingredient that will make brands go cha-ching!
WORK EXPERIENCE
Sep 2023 - Present
Digital Marketing and Content Creation Freelancer
Pitched to clients and created customized content plans for various industries, including events, energy, communications, service providers, fashion, and finance. Developed and executed social media strategies, increasing client engagement and reach. Managed campaigns on Facebook, Instagram, and LinkedIn. Built and optimized client websites on Tilda. Utilized AI writing tools like Coral and ChatGPT for research and content creation. Implemented influencer marketing strategies to boost brand visibility.
Aug 2021 - July 2023
E3 (Energy Events Experts)
Marketing Executive
Digital marketing (email, telephone and social), advertising,
on-site deliverables, artworks and banners designing, media partnership management, marketing plan, press release writing
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2021
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Center for Chemical Process Safety - Middle East Process Safety Conference
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Leadership Excellence for Women Awards & Symposium
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Project Execution Technologies Conference
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The in-Kingdom Total Value Add Program
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2022
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Center for Chemical Process Safety - Middle East Process Safety Conference
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Ethylene Middle East Technology Conference
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Leadership Excellence for Women Awards & Symposium
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2023
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GDA International Downstream Conference & Exhibition
Sep 2020 - May 2021
Red Beat Magazine
Lifestyle Section Editor
University Digital Magazine. Reviewing peers articles, writing and publishing articles
Aug 2020 - Jan 2021
BUBBL'D
Small Business Owner
Branding, Social Media Marketing (Instagram, TikTok)+ Ad Management, Content Creation and Analytics, Influencer Marketing and Collaborations
June 2019 - May 2020
ITP Media Group
Junior Editor
Produced digital and print magazine content, social media management
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Middle East Beauty
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Hotelier Middle East
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Digital Studio Middle East
Feb 2019
Dubai Lynx 2019
Volunteering
Attended sessions and networked with marcomm leaders and c-suite executive
EDUCATION
2004 - 2018
Indian High School
CBSE
Humanities - Marketing, Sociology, Salesmanship, Home Science
2018 - 2021
Middlesex University, Dubai
BA Advertising, PR & Branding
GPA: 3.8
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YEAR 1
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Brands, Media and Society
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Creative Advertising
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Public Relations Practice
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Content Design
YEAR 2
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Brand Management
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Campaign Planning
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Promotional Video Production
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Understanding Consumer Culture
YEAR 3
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Creative Project
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Digital Advertising
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Social Media and Public Relations
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Campaigns and Social Impact
2021
SAE Institute
Certified Beginner's Photography Fundamentals
INTERESTS
& SKILLS
Creative & Analytical Hard Skills
Social Media Advertising
Creating and managing ads with key messages, promotion on platforms including LinkedIn, TikTok, Instagram, YouTube, Anchor by Spotify. Analyzing and scheduling with the help of Hootsuite, TweetDeck
Email Marketing
Crafting effective email campaigns on MailChimp and analyzing performance metrics (opens, bounces, CTR)
Copywriting
Understand market trends and target audience, use key words and messaging, utilize AI tools like Copy AI and Chat GPT to improve my craft
Graphic Design
Basic design skills to create infographics and a variety of collaterals - both print and digital including brochures, magazine print ads, social media ads, email banners and signatures, letterheads on Canva and Adobe Illustrator and Photoshop
Video Editing
Proficient in editing videos on iMovie, Canva and Premiere Pro
Photography
Basic photography skills to accompany written content
Analytics and Reporting
Planning content, A/B testing, data analysis to help make better decisions based in insights; well-versed with Google Analytics, Semrush
Website Management
Wix, Tilda, ASP
Webinar and Online Event Platforms
Basic knowledge in Cvent, Eventbrite, Hopin, Zoom, Go To Webinar
Soft Skills
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Empathy
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Effective communication and listening skills
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Lifelong will to learn
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Creative brainstorming and storytelling
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Problem solving
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Adaptability to evolving trends and technologies
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Time management and organization
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Ability to bounce back from rejection and self-reflect upon feedback
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Networking and relationship building
