ETHYLENE MIDDLE EAST CONFERENCE & EXHIBITION
ETHYLENE MIDDLE EAST CONFERENCE & EXHIBITION
ѴENTURA
2020
About Ѵentura
As a car company that believes in giving the people more than what they came for, we believe in conveying, producing and selling ideas more than products and services.
Ѵentura isn't an automobile manufacturing company, Ѵentura is a set of concepts that purely believes in style with reliability.
Mission: To ensure and encourage safer and sustainable journeys for everyday life.
Vision: Incorporating safer, sustainable and reliable driving for everyone.
Target Audience:
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30-50 years
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Income per year: $212,285
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Regular drivers
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Bold and excited by nature
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Mindful of the enviroment
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Enjoys long drives
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Values family bonds , and is protective of close ones
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Financially wise and well-off
Brand Personality
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Sincerity: Honest, Down-to-Earth, Cheerful
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Competence: Reliable, Intelligent, Successful
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Excitement: Daring, Imaginative, Up-to-date
Core Values
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Passion for customers
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Excellence
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Innovation
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Integrity
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Leadership
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Teamwork
RESEARCH
Online Surveys
52 responses
The charts above show that most of the respondents own either an SUV or a saloon car and prefer petrol and electric more than diesel. Most of them are happy with what they drive, however 57% feel like their car is missing something.
Most of the respondents mentioned that they wish their car had an in-built GPS, easy bluetooth conectivity, sensors and more power.
Quality, affordability, sustainability and convenience are factors that affect their decision making when buying a car.
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What makes Ѵentura different:
Tailgate Detection System
The vehicle will be notified about a fast car speeding from behind. This will give the vehicle the time to shift lanes. the detector is installed as a camera at the back of the car
Safety Steering Grip Indicator (SSGI)
The safety steering grip indicator or the SSGI is a detector placed on the surface of the steering wheel that would suggest the driver to place both his hands on top of the wheel while driving. Without doing so, the wheel will give off a beeping sound.
Weather Forecast Warning
The weather forecast warning signal is a small icon placed on dashboard that would warn the driver about any weather hazards that he could look out for before he starts driving. Signs include strong winds, snow, rain and fog.
Tyre Damage Indicator
In case of tyre damage, the indicator makes the driver aware of damages such as deflation or tyre-bursting when the car is on high speed. The indicator is set up on the rims of the wheels as round sensors.
Cataract Sensors
Considering the risks of drivers falling asleep while driving, Ѵentura has instilled a system that would notify the driver that he is on the road. This reduces the risk of any accidents that are prone to happen on the road. The installation also ensures safety for passengers and the other cars on the road.
Auto Hazard
In order to avoid any potential ramifications, we have introduced the auto hazard feature. With this installation, the driver needn't take the effort to press the hazard pushbutton. It is normally seen that it is too late to press the button and leads up to a chain of accidents. The auto hazard would not require the hassle as the usual hazard signal.
Inbuilt-Jack
The in-built jack, specifically designed to automatically raise up the vehicles from the ground in order to change the tyre manually. It is a considerable feature constructed for pregnant women, people with determination and old age.
Auto Volume Adjust
Created for the party people and music lovers, the auto volume adjust is an innovation used to adjust the volume of the audio as per the ambience distortion. Passengers travelling on high speed with the windows rolled down find it difficult to listen to the music being played in the car, the auto volume adjust would directly increase the volume of the audio, making it easy for the passengers to enjoy.
LOGO
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Considering the fact that this is a luxury car brand we wanted to make sure that we should stick to something less complicated rather more complex. The symbol Ѵ is a universal symbol for velocity which means "speed". The symbol is in a circle as the figure connotes the shape of a tyre or steering wheel which is literally round.
The logo can be used in three different ways: The Ѵentura wordmark (a), The Ѵentura Ѵ (b) and The Ѵ Flag (c).
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TAGLINE
LUXURY, RELIABILITY AND SPEED.
Not only do these words represent the quality of our products, they stand for the quality of customer service, innovation, performance and teamwork.
Luxury ...in the design and personal feel of the drive.
Reliability ...through the features of the car and service of the staff.
Speed ...of assistance from the company and its cars.
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Typeface: Sans Serif fonts are also read easily by both, adults and children and are seen as straightforward and to-the-point (Juni and Gross, 2008).
Color Palette: Red is explained as a color associated with excitement, stimulation, activity and modern or updated. We also accomplice these description to our brand as mentioned under brand personality and core values (Labreque and Milne, 2012).
Red also goes very well with the colors grey, black and white. However, black and white are overrated and we love to stand out.
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Visuals: We planned and executed a way to properly use the logo and simplify the usage of visuals when promoting or advertising our brand. We felt that this was as important as setting out our values, mission and vision.
Photography: An important factor or element for photography when it comes to branding and advertising for Ѵentura is the product and its features in a dim and classy lighting, or on the road and its weather conditions rather than lifestyle images.