Public Relations
During my three years at university, I have acquired extensive knowledge in the field of public relations. This includes honing skills in pitching, exploring diverse PR elements and tactics, enhancing public speaking abilities through talking points, mastering social media content creation, and effectively managing crises. Through these experiences, I have developed a well-rounded skill set that will greatly benefit me both personally and professionally.
With a strong work ethic and a commitment to staying abreast of the latest trends across various industries, I have consistently demonstrated the ability to deliver effective results.
Some examples below.
THE F WORD
DIGITAL CAMPAIGN LAUNCH/CONTENT CREATION
The digital 3-month long campaign, aptly titled "The F Word," was a collective effort involving 14 members, aiming to shed light on how contemporary feminism presents challenges for feminism itself.
Through critical reflection, I will explore my individual role in the project, spanning from the initial briefing and research phases to the campaign evaluation.
This exploration encompasses three key takeaways: the profound impact of the main campaign idea on me, the cultivation of awareness, and its influence on my personal and professional development, followed by a critical reflection.
LG SIGNATURE
DOOM OR BOOM?
Presenting a campaign analysis conducted by LG, a renowned electronics company, which highlights the factors contributing to its success or failure.
In this written piece, I emphasize that in the realm of public relations, it is not solely about the "what's" and the "why's," but rather about the approach and execution. By delving into the essentials of the campaign, I aim to provide a thorough understanding of why it thrived or faltered, making this analysis impactful and thought-provoking.
FEMPIRE PUBLICATIONS
PRESS KIT
I see press pieces as concise yet impactful narratives. It has always been crucial to discover a compelling storyline that resonates with the target audience, even within a structured composition. Achieving the right balance between brevity and revealing details in an intriguing manner is paramount.
In my sample work, I have successfully integrated the aforementioned approach, employing powerful language to captivate the audience and maintain their interest in the brand's offerings through a press release and a pitch email.