ETHYLENE MIDDLE EAST CONFERENCE & EXHIBITION
ETHYLENE MIDDLE EAST CONFERENCE & EXHIBITION
MAC x AMONG US
2021
BRIEF
Key media influencer collaboration and announcement for MAC x AMONG US Limited Edition Makeup Line
RESEARCH
Abby Roberts
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2.3 million followers on Instagram
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12.5 million TikTok followers
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Specializes in SFX makeup
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Takes on TikTok trends and challenges and dresses as fictional characters
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Started an 'Among Us' character makeup series, completed red so far.
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Obsessed with Among Us
BRIEF PITCH
Shh... Introducing the double kill team: MAC x Among Us
Imposter or not, look badass playing with our new collection
Hey Player! It's official - MAC has teamed up with your favorite video game - Among Us. Whether you're fixing wires or clearing asteroids, it's time to swipe your card and feast yourself on the brand new Among Us makeup collection.
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This set features two electric Cyan and Lime green eye Susliners, a fierce Black Vented Mascara, a blood Red is the Imposter lippie and a dark Where? eyeshadow palette, named after the three worlds - Skeld, Mira HQ and Polus.
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Get ready to play with us! Visit your nearest MAC stores to enjoy our limited edition makeup collection.
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Follow us on Instagram (@maccosmetics) for more information.