ETHYLENE MIDDLE EAST CONFERENCE & EXHIBITION
ETHYLENE MIDDLE EAST CONFERENCE & EXHIBITION
MAC x AMONG US
2021
BRIEF
Key media influencer collaboration and announcement for MAC x AMONG US Limited Edition Makeup Line
RESEARCH
Abby Roberts
-
2.3 million followers on Instagram
-
12.5 million TikTok followers
-
Specializes in SFX makeup
-
Takes on TikTok trends and challenges and dresses as fictional characters
-
Started an 'Among Us' character makeup series, completed red so far.
-
Obsessed with Among Us
BRIEF PITCH
Shh... Introducing the double kill team: MAC x Among Us
Imposter or not, look badass playing with our new collection
Hey Player! It's official - MAC has teamed up with your favorite video game - Among Us. Whether you're fixing wires or clearing asteroids, it's time to swipe your card and feast yourself on the brand new Among Us makeup collection.
This set features two electric Cyan and Lime green eye Susliners, a fierce Black Vented Mascara, a blood Red is the Imposter lippie and a dark Where? eyeshadow palette, named after the three worlds - Skeld, Mira HQ and Polus.
Get ready to play with us! Visit your nearest MAC stores to enjoy our limited edition makeup collection.
Follow us on Instagram (@maccosmetics) for more information.